Hospitality & Restaurant Marketing
Your restaurant deserves marketing that actually builds something.
Most hospitality marketing is activity without infrastructure. I bring senior strategy and hands-on implementation to build the systems that connect your marketing to revenue. One person. No handoff. You own everything.
Sound familiar?
You're spending on marketing. You're just not building anything.
Some restaurants are invisible to new customers — great food, loyal regulars, but no one searching "best dinner in [your city]" ever finds them. Others have the traffic but no system to convert it. The site loads in 20 seconds, there's no email capture, no conversion path, no way to know what's working.
You're posting on social, maybe running ads, maybe paying an agency that sends you a report you can't act on. Meanwhile the foundational work — search rankings, site performance, automated follow-up, analytics that tie spend to revenue — sits untouched. That's the work that compounds. Everything else is rented attention.
The goal
What does your restaurant look like when the marketing actually works?
The answer is different for every restaurant. That's the point. Your goals shape the strategy, not a template. But when the systems are right, certain things start to shift.
You stop wondering if anyone can find you.
You know what's working and why.
Slow months get smoother.
New possibilities open up.
You have a partner accountable for growth.
The Partner
Stop buying cheap boots.
Buy cheap boots, replace them every year. Buy good boots, they last a decade. Restaurant marketing works the same way. You can keep cycling through quick fixes that don't compound, or invest in systems built to last.
- Your time, not your expertise
- No strategy behind the effort
- Posting without measuring
- No compounding returns
- Burns hours you need for operations
- Senior strategy and execution, one person
- Paid strategy you keep regardless
- Built for your restaurant, your goals
- You own every asset, account, and line of code
- Decisions backed by data you can see
- Senior at the pitch, junior does the work
- Retainer incentivizes activity over outcomes
- Generic playbook across industries
- You rent the marketing, own nothing
- Reporting you can't act on
How it works
Free, 30 minutes. I do a brief scan beforehand. You share your business, challenges, and goals. We both come away knowing if there's alignment — and I know enough about the gap to scope what comes next.
Paid, because it's real work. A comprehensive audit mapped against your goals — the fastest path from current state to future state. The deliverable is yours to keep whether you move forward with me or not.
Execution against the roadmap. What gets built and in what order comes from the strategy, not a template — targeting the biggest gaps between where you are and where you want to be.
The gap keeps closing. Monitor performance against your goals, adjust based on real data, find new opportunities as they surface. The systems compound over time.
Jason Leinart. Performance marketing for a private equity portfolio: 5 companies, 50+ locations, $2.4M in media budgets with full attribution and reporting. Before that, Marketing Director for Detroit Optimist Society, 7 restaurants and bars across Detroit.
Hospitality experience combined with performance marketing discipline, applied to independent operators. The person who diagnoses the problem builds the solution. No handoff. No telephone game.
Full backgroundThe leverage points
What gets built depends on what the audit reveals
Every restaurant has a different combination of gaps and opportunities. The strategy phase identifies which of these to activate first. They're not sold separately — they're deployed together as part of a system scoped to your goals.
Custom Website
Built for conversion and search, not just aesthetics. Each revenue stream gets its own path — reservations, events, catering, retail.
How sites drive revenueSearch + Local SEO
Show up when someone searches "best [thing] in [your city]." Google Business Profile, local rankings, content that compounds over time.
Search strategyPaid Search (PPC)
Strategic ad spend connected to actual results — not a monthly budget that disappears into a dashboard you can't read.
When to pay for trafficEmail + Automation
Own your guest list. Automated sequences for post-visit follow-up, event announcements, seasonal campaigns. The channel that doesn't depend on an algorithm.
Email as infrastructureReputation Management
Review response systems, social proof, and the 200+ micro-documents per year that Google indexes from your review presence.
Reviews as revenueAnalytics + Reporting
Connect marketing spend to butts in seats. Know which channels are producing, which are noise, and where to invest next.
What to measureThe Work
Chef Nam Catering: Building a brand from zero
Full-stack build. Zero to measurable growth in 6 months.
Chef Nam had built a catering business on reputation alone. No website, no search presence, no way to capture inquiries online. Every lead came through word of mouth. I did the market research, identified the opportunity, built the brand positioning, the website, paid search, social proof, and analytics — then stayed on to optimize.
At 6 months: organic traffic up, form inquiries generating consistently, and revenue on a compounding trajectory. The system keeps producing whether I touch it that week or not.
Ask me about Chef Nam's experience on a review call — or read the full case study for specifics.— Chef Nam, Chef Nam Catering
FAQs
Common questions about restaurant marketing
Everything you need to know before booking a call — clearly answered below.
The initial assessment is a paid engagement with a fixed price. Ongoing work is month-to-month, starting around $2K/mo. We scope it on the review call — no surprises.
Paid search can produce within weeks. SEO and content take 3-6 months to compound. I'll tell you what to expect for each channel — I don't sell timelines I can't back up.
No. After the initial build, everything is month-to-month. You stay because it's working, not because you're locked in.
I prep before we talk — I check your website, search rankings, Google Business Profile, reviews, and competition. 30 minutes. You'll hear specifics about your gaps, not a generic pitch.
Everything. Website, content, analytics, ad accounts, documentation. All yours from day one. Nothing held hostage. Built to run without me.
I focus on hospitality — restaurants, bars, catering, hotels, event venues. The marketing fundamentals apply broadly, but my experience and case studies are in this space.
We'll know early. Analytics are set up from day one so we can see what's producing and what isn't. If something's not working, we adjust. If the whole thing isn't working, you walk — no contract traps.
One person does the strategy and the execution. No junior team, no account manager telephone game. You get senior-level thinking applied to every decision, and you own everything we build.
Couldn't find an answer you're looking for?
Contact Me
Where should your restaurant be in 12 months?
30 minutes. No pitch deck. I'll come prepared — I check your website, search rankings, reviews, and competition before we talk. You tell me where your business should be. I'll show you what's between here and there.
Book a Discovery Call