What I Build
Strategy and execution. One person.
Every channel connects to revenue or it gets cut. I build the marketing infrastructure — search, ads, email, analytics — as a system where each piece reinforces the others. One person owns the strategy and the implementation. Nothing falls between the cracks.
Marketing
Which channels to activate, what message goes where, how to sequence spend so each dollar compounds instead of evaporating. Diagnosed from your data, not pulled from a template.
Search, paid media, email, reputation — each one plays a specific role in the system. The strategy determines which to activate first and how they reinforce each other.
Technology
The infrastructure that makes marketing measurable. Websites built for conversion, analytics that connect spend to revenue, automation that runs without you.
You own every asset, every account, every line of code. Nothing is rented, nothing is held hostage. The systems are built to run whether I touch them that week or not.
Your website isn't a brochure. It's the conversion layer for every other channel you run. When someone finds you through search, clicks an ad, or opens an email, the website is where the decision happens. If it loads in 20 seconds, has no clear path from interest to action, or buries your catering page three clicks deep — you're losing the people you already attracted.
I build sites structured around your revenue streams. Reservations, catering, private events, retail — each one gets its own conversion path with clear calls to action and the schema markup that tells Google exactly what you offer. Sub-2-second load times, mobile-first design, and accessibility built in from the start.
You own the code, the hosting, and every asset. Nothing held hostage.
When someone searches "best dinner in [your city]," you either show up or you don't. SEO is the compound interest of marketing — it takes time to build, but once it's working, it produces traffic you don't have to pay for every month.
The system includes technical SEO (site speed, crawlability, structured data), content architecture (every revenue stream targeting its own search queries), local signals (citations, review velocity, Map Pack optimization), and the emerging AI search layer where tools like ChatGPT and Google's AI Overviews decide which restaurants to recommend. If your structured data is thin, you're invisible to the next generation of search.
Paid search puts you in front of people actively looking for what you serve — right now. Someone typing "private dining [your city]" or "catering near me" has intent. The ad connects that intent to your conversion path.
I build campaigns around high-intent queries tied to your actual revenue streams, set up conversion tracking that connects ad spend to real outcomes (form fills, calls, bookings), and cut what isn't producing. You see every dollar in, every result out.
PPC fills the gap while SEO compounds. Search rankings take months. Ads can produce in weeks. The smart play is running both.
Your guest list is the one marketing channel you actually own. Social algorithms change. Ad costs go up. But your email list is yours — no platform can throttle it, no algorithm can hide it.
I build automated sequences that run without you touching them: post-visit follow-up, event announcements, seasonal campaigns, re-engagement for lapsed guests. The system captures contacts at every touchpoint and segments them so the right message reaches the right person.
You own the account, the list, and every template.
Reviews aren't vanity metrics. They're a ranking factor, a trust signal, and — when you respond to them — a content engine. A restaurant generating consistent review responses creates 200+ indexed micro-documents per year that reinforce your location, cuisine type, and service keywords to Google.
The system covers review generation, monitoring across platforms (Google, Yelp, TripAdvisor), and response frameworks that turn every review into social proof. Bad reviews happen. How you respond determines whether they cost you customers or build credibility.
If you can't connect marketing spend to butts in seats, you're guessing. Most restaurant marketing runs without real measurement — reports full of impressions and click-through rates that don't tie back to revenue.
I set up GA4 configured for your goals, conversion tracking across every channel, call tracking, form attribution, and reporting that shows which channels produce real outcomes and which are noise.
Every decision after month one is informed by data. What's working gets more investment. What's not gets cut or adjusted.
Where should your restaurant be in 12 months?
30 minutes. No pitch deck. I'll come prepared — I check your website, search rankings, reviews, and competition before we talk. You tell me where your business should be. I'll show you what's between here and there.
Book a Discovery Call
Social ads reach people before they're searching — when they're browsing, not hunting. That's a different kind of intent, and it requires a different approach. The targeting isn't keyword-based, it's audience-based: location, interests, lookalikes built from your existing customers.
I run campaigns on Meta (Facebook and Instagram) tied to specific goals — event fills, catering inquiries, grand opening awareness, seasonal promotions. Creative is built around what actually stops the scroll for restaurants: real food, real spaces, real people. Not stock photography.
Every campaign connects to your analytics so you know what produced and what didn't. Social ad spend without measurement is just paying for likes.