Hospitality & Restaurant Marketing
Increase revenue with marketing designed for sustainable growth.
I bring senior strategy and hands-on implementation to build the integrated systems that connect your marketing to revenue. Every channel compounds to produce outcomes you can measure.
About
Hospitality background. Performance marketing discipline.
I grew up in the restaurant industry. I know what a Saturday night rush feels like, how thin the margins are, and why most marketing advice doesn't account for how these businesses actually operate. That context shapes every decision I make.
I also spent years running performance marketing at scale — full attribution, channel-level ROI, media budgets accountable to revenue targets across dozens of locations. I bring that same rigor to independent restaurants and hospitality businesses through Forke.
Full background →
Marketing
Managed
Managed
Brands
Stop buying cheap boots.
Buy cheap boots, replace them every year. Buy good boots, they last a decade. Restaurant marketing works the same way. You can keep cycling through quick fixes that don't compound, or invest in systems built to last.
- Your time, not your expertise
- No strategy behind the effort
- Posting without measuring
- No compounding returns
- Burns hours you need for operations
- Senior strategy and execution, one person
- Paid strategy you keep regardless
- Built for your restaurant, your goals
- You own every asset, account, and line of code
- Decisions backed by data you can see
- Senior at the pitch, junior does the work
- Retainer incentivizes activity over outcomes
- Generic playbook across industries
- You rent the marketing, own nothing
- Reporting you can't act on
The System
A Proven Framework
Every engagement follows the same structure. Strategy sets the direction, marketing and technology execute against it, and performance data feeds the next cycle of decisions.
Strategy
Brand positioning, competitive analysis, market research, and the roadmap that drives every decision downstream.
Marketing
SEO, paid ads, email, reputation management, content — connected to strategy, not running in isolation.
Technology
Custom websites, analytics infrastructure, automation systems. Built for performance, owned by you.
Execution
Analytics, reporting, and optimization. Performance data feeds back into strategy. The cycle repeats.
Marketing services integrated into your business
Each capability works on its own and compounds when combined. The mix depends on your goals, your gaps, and where the highest-leverage opportunities are right now. View all services →
Custom Website
Built for conversion and search, not just aesthetics. Each revenue stream gets its own path — reservations, events, catering, retail.
Search + Local SEO
Show up when someone searches "best [thing] in [your city]." Google Business Profile, local rankings, content that compounds over time.
Paid Ads
Google PPC and social media advertising connected to actual results — strategic spend across search and social with full attribution.
Email + Automation
Own your guest list. Automated sequences for post-visit follow-up, event announcements, seasonal campaigns. The channel that doesn't depend on an algorithm.
Reputation Management
Review response systems, social proof, and the 200+ micro-documents per year that Google indexes from your review presence.
Analytics + Reporting
Connect marketing spend to butts in seats. Know which channels are producing, which are noise, and where to invest next.
What does your restaurant look like when the marketing actually works?
The answer is different for every restaurant. That's the point. Your goals shape the strategy, not a template. But when the systems are right, certain things start to shift.
You stop wondering if anyone can find you.
You know what's working and why.
Slow months get smoother.
New possibilities open up.
You have a partner accountable for growth.
Chef Nam Catering: Building a brand from zero
Full-stack build. Zero to measurable growth in 6 months.
Chef Nam had built a catering business on reputation alone. No website, no search presence, no way to capture inquiries online. Every lead came through word of mouth. I did the market research, identified the opportunity, built the brand positioning, the website, paid search, social proof, and analytics — then stayed on to optimize.
At 6 months: organic traffic up, form inquiries generating consistently, and revenue on a compounding trajectory. The system keeps producing whether I touch it that week or not.
Ask me about Chef Nam's experience on a review call — or read the full case study for specifics.— Chef Nam, Chef Nam Catering
FAQs
Common questions about restaurant marketing
Everything you need to know before booking a call — clearly answered below.
The initial assessment is a paid engagement with a fixed price. Ongoing work is month-to-month, starting around $2K/mo. We scope it on the review call — no surprises.
Paid search can produce within weeks. SEO and content take 3-6 months to compound. I'll tell you what to expect for each channel — I don't sell timelines I can't back up.
No. After the initial build, everything is month-to-month. You stay because it's working, not because you're locked in.
I prep before we talk — I check your website, search rankings, Google Business Profile, reviews, and competition. 30 minutes. You'll hear specifics about your gaps, not a generic pitch.
Everything. Website, content, analytics, ad accounts, documentation. All yours from day one. Nothing held hostage. Built to run without me.
I focus on hospitality — restaurants, bars, catering, hotels, event venues. The marketing fundamentals apply broadly, but my experience and case studies are in this space.
We'll know early. Analytics are set up from day one so we can see what's producing and what isn't. If something's not working, we adjust. If the whole thing isn't working, you walk — no contract traps.
One person does the strategy and the execution. No junior team, no account manager telephone game. You get senior-level thinking applied to every decision, and you own everything we build.
Where should your restaurant be in 12 months?
30 minutes. No pitch deck. I'll come prepared — I check your website, search rankings, reviews, and competition before we talk. You tell me where your business should be. I'll show you what's between here and there.
Let's Work Together